Customers ready to book
People ask an assistant when they need someone now: "who can fix a leaking tap today?" The businesses in the answer get the call while the need is urgent.
AI search visibility for local businesses · Based in Perth
Be the business AI names first.
More customers now ask ChatGPT, Perplexity or Google's AI who to call. Each answer names a handful of businesses, and those are the ones that get the call. We make sure yours is one of them.
Free, no obligation. Local businesses Australia-wide.
Your customer
Who's a good plumber near Joondalup?
AI assistant
Here are a few well-reviewed options:
- 1Your business · licensed, quick to reply, great reviews
- 2
- 3
- 4
What we found in Perth
AI keeps recommending the same few businesses.
We asked ChatGPT, Perplexity and Google Gemini the questions people in Perth ask about local businesses. Take electricians in the northern suburbs: 128 got a mention across 153 answers, but a handful got most of the recommendations.
- 7 in 10answers named at least one of the same 10 electricians
- 76 of 128electricians came up in two answers or fewer
It was the same story in every industry we tested. If you're not one of the few, most customers never hear your name.
What it means for your business
Being named is the new word of mouth.
When an assistant recommends you, it's like a friend passing on your number. Here's what that's worth.
58%of Australians aged 14 and over now use AI tools like ChatGPT in a typical month.Roy Morgan, Jan–Mar 2026
1 in 3Australians who search online start at least one search a day with an AI assistant.YouGov Australia, July 2026
76%of Australians trust AI shopping recommendations as much as, or more than, a salesperson's advice.Manhattan Associates, August 2026
Trust before the first call
A recommendation from an assistant carries the weight of a referral. Customers call already expecting to book, not to shop around.
No calls lost to wrong details
An old number or wrong hours in an AI answer sends customers to a dead line or a competitor, and you never find out. We track those down and fix them at the source.
Work that keeps paying off
Ads stop the day you stop paying. Accurate listings, real reviews and a clear website keep working for you month after month.
Ahead of your competitors
Right now a few businesses in each area get most of the mentions. The sooner you're one of them, the harder you are to move.
What does AI say about you?
We'll ask the assistants the questions your customers ask and show you the answers. Free, within a week.
Get your free checkSources: Roy Morgan, AI tools usage (June 2026) · YouGov, Searching for answers: how AI is changing online discovery (July 2026; 1,002 Australian adults) · Manhattan Associates survey of 500 Australians (August 2026).
How it works
Fix what the assistants read, and the answer changes.
AI assistants don't know your business. They repeat what the internet says about it: mostly your Google profile, your website and a few sites they trust for your industry. Here's how that plays out for a made-up gardening business, Leafline Gardening in Scarborough.
"Can anyone recommend a reliable gardener near Scarborough?"
- 1
- 2
- 3
- 4
1 in 10answers named Leafline
What the assistants were reading
- Google profile listed as "Landscaper", with no services or suburbs
- An old mobile number on two directories
- Missing from the two sites the assistants cited most for gardeners
- A website that didn't say which suburbs they cover
"Can anyone recommend a reliable gardener near Scarborough?"
- 1Leafline Gardening · weekly garden care in Scarborough and Doubleview
- 2
- 3
- 4
5 in 10answers named Leafline
What that meant for the business
- Named in half of all answers instead of one in ten
- Every answer gives the right number, so enquiries reach them
- Recommended with the suburbs they want work in
- Showing up on the sites customers check before they call
Leafline Gardening is made up, to show how the work connects to the answer. Real results vary from business to business. Your monthly report shows your real numbers, measured the same way every time.
See where you standWhat's included
A lot of work behind every answer. None of it lands on you.
Setup is a one-off clean-up of everything AI reads about you. The monthly work keeps it right and keeps building. You get a written plan after your free check showing exactly what we'll do for your business.
~180AI answers read when you start, and again every month
7checks run on every one of them
27tasks in a standard setup
12re-tests a year on the monthly plan, so you always know where you stand
Setup
Where you stand
3 tasksYou see exactly what the assistants say about you today, and who they name instead, before anything changes.
Your details, everywhere
4 tasksOne name, number, address and set of hours on every site, so no customer is sent to a dead line or a closed door.
Your Google profile
7 tasksGoogle's AI builds its answers from your profile. We make it complete and convincing, and keep the reviews coming.
The sites AI trusts
3 tasksListed, and looking right, on the sites the assistants actually quote for your industry and area.
Your website
7 tasksYour site tells the assistants clearly what you do, where you do it and why people choose you. We make the changes or brief your web person.
Proof it worked
3 tasksA re-test at four weeks and a before-and-after report, plus a record of everything we changed.
Every month Grow = Grow plan only
- A fresh test and a one-page updateYour score on each assistant, who's ahead of you and what changed.
- Your details kept rightNew hours, a new number or a new service updated everywhere, not just on Google.
- A review routine, and new mentions GrowA simple way to ask every customer for a review, replies to every review, and new listings on the sites the assistants trust.
- Wrong answers chased downIf an assistant gets something wrong about you, we find where it came from and fix it there.
- A new page on your website GrowEvery month: a service in a suburb you want work in, or an answer to a question where you weren't named. Your website is the source AI assistants quote most.
See a sample reportA made-up electrician, laid out exactly like yours would be.
Want to know what your business needs? The free check shows you, with a fixed quote.
Get your free checkPricing
Priced to your business, shown up front.
Every business needs a different amount of work. The free check shows exactly what yours needs, and you get a fixed quote with it before you commit to anything.
Free check
A$0
No obligation
- About 20 questions your customers ask, put to ChatGPT, Perplexity and Google Gemini
- How often you're named, and who's named instead
- What the assistants get wrong about you
- A fixed quote, if there's work to do
Setup
from A$490
One-off, depending on how much needs fixing
| SmallOne location, a few fixes | A$490 |
|---|---|
| StandardSeveral wrong listings, profile gaps, a handful of new listings | A$790 |
| Big clean-upLots of wrong or duplicate listings, website work, or more than one location | from A$1,190 |
Monthly
from A$150 / month
3-month minimum, then month to month
| KeepMonthly re-test and report, details kept right, wrong answers fixed | A$150 |
|---|---|
| Grow RecommendedEverything in Keep, plus a review routine, new listings and mentions, and a new website page each month | A$290 |
One location; more than one is quoted. Stop any time after three months, and everything we set up stays yours.
Pilot offer: our first three clients get half off setup, whatever size it is. In return, we'll ask for your honest feedback as we go.
Claim a pilot spotHow many new customers pays for it?
Move the slider to what one new customer is worth to you.
Count the first job, or a year of visits if they tend to come back.
Setup size
Monthly plan
Your first year is covered by
6 new customers
That's about one every 9 weeks.
First-year cost: A$490 setup + 12 × A$150 = A$2,290. Your quote may differ. An illustration, not a promise.
Get your free checkAbout us
You deal with me directly.
I started Named First after testing what ChatGPT, Perplexity and Google's AI recommend when people in Perth ask for a local business. The same few names came up again and again, and most businesses were barely mentioned at all. Most of those owners have no idea what these assistants say about them, or that it can be fixed.
So that's what we do: find out what AI tells your customers, fix what's holding you back, and show you the real answers every month, not just a score.
When you work with Named First, you work with me. No account managers and no call centre. I reply within one business day, and if you're in Perth, I'm happy to meet in person.
Jackson BennettFounder, Named First
- Every task in your quote gets done.If anything we quoted isn't delivered, you don't pay for that part.
- We never ask for your passwords.For Google, you add us as a manager on your profile and can remove us any time.
- We never write or buy reviews.Only real customers, asked fairly. It's what Google and the ACCC require, and it's what lasts.
- Your listings stay yours.Everything is set up in your business's name, and every change we make is logged.
Guides
Want to know how it works?
Why doesn't ChatGPT recommend my business?The six usual reasons, and how to fix each one.
How does Google's AI pick local businesses?Why your Google Business Profile matters more than ever.
How to get recommended by ChatGPTSeven steps, and what not to waste money on.
For your industry: Trades and home services · Mechanics and car services · Hospitality · Our Perth study
Why do prices vary?
Because the work does. A business with a tidy Google profile and two directory listings needs far less than one with duplicate listings, an old phone number on ten sites and three locations. The free check shows exactly what's needed, and you get a fixed quote before you decide.
Couldn't I do this myself?
Some of it, yes. The hard parts are knowing which of the many sites actually matter for your industry, testing the assistants properly (hundreds of answers, asked the same way every time) and keeping everything right month after month. That's what we've built our tools and process around, so you can get on with running your business.
Is this just SEO?
It overlaps, but it isn't the same. SEO is about ranking in a list of links. An AI assistant gives one short answer with a few names, built from your Google profile, your website and the sites it trusts. We work on those sources and measure the answers directly.
Can you guarantee I'll be named first?
No, and be wary of anyone who does. Nobody controls what an AI says, and answers vary from one ask to the next. We fix what the assistants rely on and measure the result the same way every month, so you can see whether it's working.
Which AI assistants do you test?
ChatGPT, Perplexity and Google Gemini with Google Maps. We use each company's official connection, search from your area, and ask every question three times because answers vary.
How long before I see a change?
We re-test four weeks after setup. Corrections to your details and Google profile tend to show up first. New listings, reviews and mentions build over the following months, which is what the monthly work is for.
Do you need access to my accounts?
Only what the work needs, and never your passwords. On Google you add us as a manager. For other listings we claim them in your business's name with you. For your website, we make the changes if you give us access, or send a short brief to whoever looks after it.
What happens after the first three months?
It carries on month to month, and you can stop whenever you like or switch between Keep and Grow. Everything we set up stays yours.
What kinds of businesses do you work with?
Local businesses across Australia whose customers search for them: trades, gardeners and cleaners, mechanics and car services, cafés and restaurants, salons, gyms and other local services.
Free check
Find out what AI tells your customers.
Tell us a little about your business. We'll run the test and email you the report, with a fixed quote if there's work to do, usually within a week.
- No cost and no obligation
- We reply within one business day
- In Perth? We're happy to meet in person
- The real answers your customers get, word for word
- We'll only use your details to run the check and reply
Rather email?
hello@namedfirst.com.au